Entrepreneur to launch campaign stressing moral values

Prague, Oct 16 (CTK) - Czech businessman Karel Janecek wants to provoke a discussion on moral values with his campaign Waves of Evolution, he told journalists yesterday.

After a massive advertising campaign a tour of the regions will follow, Janecek said.

The campaign is to halt the apathy to public affairs and to connect "good people in our country" in the discussion platform, he added.

Janecek said the project within which full-page ads had been published in national dailies for a week does not aim to form a party or to seek any activity with a specific political objective.

Janecek is one of the businessmen who have recently been involved in public activity.

With his Foundation Fund Against Corruption, he has focused on anti-corruption effort.

Janacek said he now decided to come up with a project that was positive and to encourage people to responsibly think of their future.

Some general slogans such as "It Can Be Also Done in A Good Way," "Do Not Tolerate Evil," "Behave Better, You Will Be Happier" and "If People Can See a Positive Example, They Will Later Join" have been published within the campaign.

Janecek's team did not want to disclose the costs of the campaign yesterday. It said it would enumerate them later.

Janecek did not say what specific values and themes he wanted to support either.

He said he believed in this way he would manage to contribute to a change to the situation in Czech society.