Dm drogerie raises sales in ČR to CZK 6.2bn in 2011

Prague/Ceske Budejovice, Oct 18 (CTK) - Chemist's chain dm drogerie markt raised sales by 5 percent to Kc6.208bn in the past financial year 2011/2012 in the Czech Republic where it also opened 14 new outlets, raising their number to 210, the company announced to CTK in a press release yesterday.

Thanks to the new shops, dm drogerie created 250 jobs last year. The company now has 2,160 employees in the Czech Republic. It marks twenty years of activities on the domestic market this year.

The worse economic situation was mirrored also in the sales of toiletries.

"Changes in consumer behaviour, given by the unfavourable economic situation, were clearly visible also in dm in the past trading year. Sales of our private brand grew because clients clearly prefer less expensive goods," said marketing head Martina Horka.

Rival Rossmann raised net profit in the Czech Republic by 13 percent to Kc25.6m last year and its sales from the sale of goods increased by some Kc72m to Kc2.38bn.

Rossmann opened seven new shops and closed ten shops in the Czech Republic last year. At the close of the year, it operated 110 shops on the domestic market.

According to data of company Incoma GfK, over 1,100 specialised toiletries shops are now in the Czech Republic.