ČT reports highest audience share in 2012

Prague, Jan 3 (CTK) - Public broadcaster Czech Television (CT) last year registered the highest all-day audience share on the domestic market for the first time during the period of audience share measurement, the Association of Television Organisations (ATO) said on its website yesterday.

The share amounted to 30.16 percent in the age group of viewers over 15 years, according to ATO-Mediaresearch data.

Private TV Nova had a share of 29.85 percent and FTV Prima registered a share of 24.19 percent.

CT's share posted an annual hike of 2.52 percentage points.

The viewing share of the FTV Prima channel was 1.97 percentage points higher, while the Nova channel showed a decrease of 4.12 percentage points.

The new Fanda channel aimed at young, active men in the Czech Republic was part of Nova TV's audience share for the first time last year, its share at 0.31 percent.