Wednesday, 23 April 2014

Prazdroj exports record 920,000 hl of beer

ČTK |
28 January 2013

Plzen, Jan 25 (CTK) - Czech beer maker Plzensky Prazdroj sold nearly 9.9 million hectolitres of beer in the Czech Republic and more than 50 countries throughout the world in last year, a similar volume as in 2011, spokesman Jiri Marecek told CTK Friday.

On the domestic market, the group sold 6.8 million hl of beer, an annual fall of almost 1 percent.

Exports, on the other hand, rose to a record of 920,000 hl, up by 3 percent year-on-year. The exports grew mainly thanks to higher demand for the Pilsner Urquell brand in Asia and Great Britain.

Licence production stayed at 2.1 million hl.

A revival of sales on the domestic market was boosted mainly by new products. A contrary effect on the domestic sales came from a weaker interest in beer in pubs and restaurants, which was influenced by the current economic situation and the government's austerity measures, CEO Doug Brodman said.

The growth of exports was boosted partly by the presentation of the Pilsner Urquell brand during the Olympic Games in London, thanks to which sales in Britain increased by more than 20 percent.

In Asia, Prazdroj's sales grew by more than 50 percent. "We were successful in countries such as South Korea, Japan, Vietnam and Taiwan," Marecek said.

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