Sunday, 31 August 2014

OpenCall management flunks maths - Launches 'mad' mobile product

OpenCall Mobile |
25 January 2014

23rd January 2014 | Prague, Czech Republic Has mobile operator OpenCall lost its mind? Launching today, OpenCall is practically giving away free SIM cards + 400 kc pre-paid credit, all for the miserly sum of 200 kc.

Whereas some might say this makes no business sense at all, OpenCall is using this opportunity to demonstrate that consumers needn't feel locked in to their current plans, rather that they have the flexibility to choose a mobile operator and tariff that suits their calling needs.

OpenCall is looking to energise the mobile industry, which is currently dominated by large international players, by offering the cheapest local and international calls on the market. Since blasting onto the Czech market late 2013, OpenCall has turned heads with its no-nonsense manner to mobile services, as well as a customer-centric approach which many feel is almost entirely lacking on the current market.

"According to a recent study, the Czech Republic has been by far the most expensive mobile services of all European Union countries," states Vincent Charollais, Managing Director of OpenCall Czech Republic. "At OpenCall, we don't believe that customers should pay through the nose for a service that is, for all intents and purposes, a basic human right of the 21st century."

With this new campaign, OpenCall is lowering the barrier for mobile penetration significantly as well as giving people with mobile plans a viable alternative to the bigger networks. A supporting marketing campaign is running on the OpenCall website (OpenCall.cz) as well as through seznam.cz and the Iprima platform.

"Never again should consumers feel forced to choose one mobile operator over another. OpenCall gives customers the very freedom they are looking for and a chance to make the cheapest local and international calls on the market," concludes Charollais.

Within the first three months of operation, OpenCall already made a name for itself as the first operator to offer the same price / min for calls to either the Czech Republic or Slovakia, a product which launched on Czechoslovak Independence Day in October 2013, to "help our Czech and Slovak brothers feel like one country again".

Full details of tariffs available can be found on the OpenCall website www.opencall.cz. The product summary as follow:

SIM card + 400 kc credit, all for just 200 kc!
Calls to OpenCall Easy network in cz = 2,50 kc / min
Calls to OpenCall Easy network in sk = 2,50 kc / min
Calls within Czech Republic OC Plus = 1,90 CZK / min
Calls to SK OC Plus = 1,90 CZK / min
International calls from 2,50 CZK / min

Notes for editors
OpenCall is the retail brand of DH Telecom and operates on the Vodafone network infrastructure, providing a full portfolio of mobile services.

OpenCall Mobile Contacts:
Customer Service: support@opencall.cz / +420 778 820 820
Marketing: media@opencall.cz