Wednesday, 14 November 2018

Czechs to roll out "world's first food rating app"

Radio Prague |
8 November 2018

The Czech food rating app Foodgroot aims to "disrupt" the industry by giving consumers the power to evaluate every product on the grocery store shelf with the touch of a button. At the most basic level, this means the quality to cost ratio – whether it's worth paying more for a certain brand. Down the road, Foodgroot founder and CEO Petr Václavek says, the app will rate products on over 70 parameters, from their organic make-up, eco footprint – even to what kind of grass milk cows are eating.