The United States of America is the most generous country in the world over a long period of time according to the Charities Aid Foundation (CAF) World Giving Index. Unlike Czechia that is among the least charitable countries. Americans love helping out people in need. Donating money to charity seems much less common for Czechs. I believe it is not a lack of generosity. In an emergency situation, or when people are touched by a strong story, they do not hesitate to help. Immediately and generously. Although generosity often goes hand-in-hand with charity, Czechs are just very slowly getting used to contributing regularly to charity. While society is getting richer, still a lot of people consider themselves not having “enoughContinue Reading

Mobile marketing — one of the most powerful marketing techniques … So what do you need to know to get started with mobile marketing? In today’s mobile-first world, brands are on the hook to provide great mobile experiences. But also start-ups and small businesses can connect with people through their personal devices. And hence, to stay current with peoples’ habits. You should know that you don’t have to develop your bespoke mobile app. If people own a mobile phone, they likely have and use a mobile wallet. To engage your customers, you can offer them your branded digital content for their mobile wallets such as Apple Wallet or Google Pay. This mobile wallet digital content is a digital substitute forContinue Reading

More and more people prefer spending using mobile wallets instead of cash or plastic. The desire for contactless payments is turning out to be a surging tide and all mobile wallets — with Apple Pay substantially ahead of the pack — are benefiting from this trend. You might think that mobile wallets are just about payments. But they can work for you as a new and powerful marketing and loyalty platform. Why? Mobile wallets allow you to show up on your customers’ lock screen with push notifications. So you can connect with people through their personal devices. Mobile wallets — Apple Wallet and Google Pay — are secure, organized folders that allow people to store, view, and manage their paymentContinue Reading

Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets. Think of mobile wallets as keys. They safely and securely provide access to almost anything online or in the real world. Mobile wallets offer convenience, security, and safety. Our mobile phones are with us constantly so it is just natural to store payment cards, loyalty cards, coupons, boarding passes, or event tickets there. By doing so, we can’t lose themContinue Reading

Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper. What was once a trend is now a way of life. The vast majority of people across the globe are using only their mobile phones to access the internet. And it is expected to continue growing in the years to come. People have been becoming “mobile-only” more and more. It is time for small businesses to ask themselves: How mobile-focused are my marketing activities and content?Continue Reading

Last week, Apple released its latest gadget. The company recently opened up its “Find My” network to third-party device makers. But that’s not stopping it from making its own item tracker. AirTag is a small €2-coin-sized disc that can be tracked by your Apple devices. This lets you add Apple’s “Find My” tracking feature to just about any item you own. This tiny — glossy white on one side and metal on the other — smart tracker is designed to help you find lost things. It can be attached to whatever you like to misplace such as keys or bags. You can also simply drop it in a backpack or your purse. The AirTag is also water and dust resistantContinue Reading

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People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article is not about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I would rather demonstrate what helps you quench travelers’ curiosity in the digital age. I know the travel plans of all people are impacted right now. But we will continue fulfillingContinue Reading

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What is Google Pay, and how does it work? Google Pay is, in essence, Google’s own alternative to Apple Pay. Whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online. It also allows to send money to others. Mobile payments are becoming increasingly popular in Europe as well as globally. Many people can no longer imagine life without them as tapping your mobile phone or smartwatch is just much easier and faster than fishing out your plastic card. And contactless paymentsContinue Reading

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Operating a food truck takes more than a great recipe. Yes, the menu of your food truck is an essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers. Start with determining who you want as a customer. White collars, blue collars, hipsters, families? Even though you want to serve everyone, it is important to narrow it down to start. And of course with creating your mobile-friendlyContinue Reading

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Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work? They actually build loyalty in a similar way to old-fashioned paper stamp cards. Every time your customers make a qualifying purchase, pay a visit, or do any other predetermined action, they get a stamp. Once people collect a predefined number of stamps, they can trade them in for a reward. It is up to you to decideContinue Reading