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Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work? They actually build loyalty in a similar way to old-fashioned paper stamp cards. Every time your customers make a qualifying purchase, pay a visit, or do any other predetermined action, they get a stamp. Once people collect a predefined number of stamps, they can trade them in for a reward. It is up to you to decideContinue Reading

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Okay, when you think of digital media, you probably think of something like a video on YouTube. Something that you can access any time you want and for free. But NFT, a relatively new technology, is being used to make pieces of digital media sellable. It is taking the art world by storm now and art lovers, basketball fans and collectors alike are freaking out about it. This week, I will try to explain the latest internet buzzword. NFT stands for “non-fungible token”. That means you can’t exchange it for another thing of equal value. Unlike a €10 bill that can be exchanged for two €5 bills. Or a gold bar that can be swapped for another gold bar ofContinue Reading

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The pandemic has rapidly accelerated digital transformation projects. It has also driven mass adoption of mobile payments. After a slow start in the US, the use of mobile wallets is rapidly catching up with cash payments. Mobile payments such as Apple Pay and Google Pay are also becoming increasingly popular in Europe as well as globally. Many Apple-fans, including myself, can no longer imagine life without Apple Pay. I hardly carry cash and I don’t usually go to places where they don’t accept contactless payments. Last year, Alphabet introduced a new version of Google Pay, its mobile payment service. It brought many advanced features and took the whole service to the next level. The older version is still fully operational,Continue Reading

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If you own a start-up or a small business, the pandemic is probably giving you a hard time maintaining customer engagement — understandably so. It is hard enough to survive with all the bans on social gatherings, and with social distancing and lockdowns. People are not walking around, seeing billboards, and going into brick & mortar stores. So how the heck can you keep driving loyalty and engage with people? We are seeing interesting shifts in behavior such as a steep increase in online streaming and mobile payments. People are also spending more time gaming, or listening to audiobooks. They are also spending more time — and money — online. Another big thing is the restriction on cookies started byContinue Reading

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Apple Pay, Apple’s mobile payment service, is expanding to Israel and South Africa soon, after launching in Mexico in February. First introduced in 2014, Apple Pay is now available in over 50 countries and regions helping Apple users with transactions through NFC chips built into their mobile phones around the world. At that time, it seemed like a revolutionary idea that would take a while to catch on. Six years later, more than half the iPhone users out there are paying with their mobile phones. Apple Pay currently accounts for 10 percent of all global card transactions. And the Czechs have already spent billions of euros since the Apple Pay and Google Pay service was launched two years ago. MobileContinue Reading

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We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets. I believe this year is going to be even more mobile than last year. More and more people are going to use mobile wallets. And the actual mobile wallets such as Apple Wallet and Google Pay are equipped with some very useful features. So if your business is still using paper coupons … just stop it. You are missing out on huge opportunities. And you canContinue Reading

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Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers. Your own branded digital content for mobile wallets would become a new communication channel for you. It is interactive and allows for sending push notifications with your deals,Continue Reading

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A week ago, I wrote here about push notifications and why should you use them. Now, when your customers are at a certain place, you can get even more creative and send context-specific notifications to educate, entertain or drive them to your location. Push notifications were first introduced by Apple in 2009. Since then, they have become one of the most basic mobile app elements. The ability to deliver notifications that are instantly seen is the biggest benefit of mobile apps in general. Nowadays, we are always on our mobile phones and we check them up to 200 times per day. So mobile phones are the main screen in our lives. This is why mobile push notifications are an efficientContinue Reading

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What are push notifications? Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications. One Mobile Rules Them All Mobile push notifications are messages of mobile applications. They pop up as a banner on the lock screen ofContinue Reading

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The first chamber of commerce ever was established by merchants, traders, and craftsmen in Marseille, France in 1599. It provided them a forum to discuss and tackle common challenges. Throughout the centuries, this representation of common interests has become the foundation of chambers of commerce worldwide. Chambers today are as diverse in name as the business communities they represent. Every chamber is unique, with different benefits, resources, and opportunities. However, their common goal remains to support their member businesses. Chambers primarily depend on membership fees paid by businesses to join. They often have different membership packages to keep doors wide open for all types of businesses. In order to support the administrative work and planned activities, chambers can also receiveContinue Reading