Provide IncentivesIf you create it, they will come, right? Not necessarily when it comes to surveys. Creating your survey is just the start. Then you have to figure out how to actually get your customers to take it. People receive tons of messages every week. So how do you cut through the noise and get them to pay attention to your survey? People are likely to take your survey if you are giving them what they want. Give People What They WantPositive incentives such as money, rewards, or recognition motivate us to take action. And we tend to prefer small rewards sooner than large rewards later. Yet there are many pros and cons of incentivizing surveys. On the one hand,Continue Reading

So you think you should just develop your custom mobile app to reach zillions of users, make big money, and become famous? Well, today, I would like to address why you just should not do exactly this. It will cost you fortuneMoney always comes first. How much does it cost you to make your custom mobile app depends on what you are trying to accomplish. Of course, it depends also on who and how builds the app. If you think to have something basic (like a calculator, stopwatch, or timer), you will pay a few thousand euro. And as the complexity increases so does the cost. A more complex mobile app can cost you easily more than a hundred thousandContinue Reading