The shopping centre Metropole Zličín registers an approximately 2% year-on-year increase in visitor-rate in the year 2016, focusing on the higher and medium income category, families with children and people interested in fashion. The visitor-rate at the shopping centre Nový Smíchov has increased by 5 % exceeding 15 million visitors. NC EUROPARK in Prague – Štěrboholy was visited by 3 % more people, the target group are families with children. NC Palladium Praha registers an average daily visitor-rate of more than 44,500 people (+3.15 %). The target group are women with higher income between 18 and 40 years, from Prague, and tourists, who represent approximately one half of the visitors. Galerie Harfa registers the same visitor-rate year on year in 1-3Q 2016, despite the fact that in May 2015 the visitor-rate was higher by approximately 200,000 people due to the European hockey championship.