The Ice Hockey World Championship will be an important event for HEINEKEN Czech Republic in 2016, as the Krušovice brand is the championship’s official sponsor. The company is also readying product innovations. PR manager Jana Pikardová has told ČIANEWS that the company has invested several hundreds of millions of korunas in 2015, e.g. into the new can packaging line in the Krušovice brewery and the installation of a new bottle washing line. The firm has also invested into a new fully automated superatmospheric tanks department in Brno and new cooling in the lager cellar in Velké Březno.