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Czech News in English » Business » Škoda Auto sees record-breaking sales in 2014

Škoda Auto sees record-breaking sales in 2014

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ŠKODA remains in the fast lane. In 2014 the manufacturer delivered more than one million cars to customers worldwide for the first time in their 120-year history. Deliveries increased 12.7% to 1,037,200 vehicles (2013: 920,800). ŠKODA’s global market share rose to 1.4% (2013: 1.3%). ŠKODA also achieved record financial results, with sales revenue increasing 13.9% to 11.8 billion euros (2013: 10.3 billion euros), and operating profit increasing 56.5% to 817 million euros (2013: 522 million euros). ŠKODA plans to expand with new models in 2015. The new highlight of ŠKODA’s model campaign is the new ŠKODA Superb. The model heralds the dawn of a new era for ŠKODA with its distinctive design and MQB technology.

“2014 was another good year for ŠKODA,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “By delivering more than one million vehicles for the first time in a single year, we have sustainably established ourselves as a volume manufacturer on the international markets with our modern model range. It is on this basis that our brand will be perusing our growth strategy.” ŠKODA plans to continue this success and increase sales in 2015 despite the globally challenging market environment.

In 2014 ŠKODA delivered a record-breaking 1,037,200 vehicles to customers; that is an increase of 116,500 vehicles or 12.7% compared to 2013 (920,800 vehicles delivered).

Starting 2015, ŠKODA made a seamless continuation from the success of the previous year. By the end of February, 2015, ŠKODA’s global sales had risen 7.9% to 163,000 vehicles compared to the same period in 2014. This is a new record for the first two months of a year.

For ŠKODA, 2014 was once again a year characterized by the most comprehensive ŠKODA model campaign of all time. With the new ŠKODA Fabia being launched on the market, the brand continues to offer very competitive models in the small car segment.

The climax of ŠKODA’s model campaign this year has been the new ŠKODA Superb. Its dimensions and spaciousness move the Superb to the upper end of the automotive mid-class. The new ŠKODA flagship celebrated its world premiere this February in Prague, and is due to be launched on the market in early summer, 2015.

Over the next few months, ŠKODA will be releasing even more product highlights including the new ŠKODA Octavia RS 230, the new ŠKODA Fabia Monte Carlo and the fantastic special ‘Edition’ model for ŠKODA’s Fabia, Rapid, Octavia and Yeti series.

ŠKODA plans to increase their global sales to at least 1.5 million vehicles within the next few years. “After crossing the million mark, 1.5 million seems a whole lot closer,” says Prof. Vahland. To achieve their growth targets, the manufacturer is expanding the production plants both in the Czech Republic and at their sites around the world.

Source: ŠKODA – Annual Press Conference 16.03.2015, Mladá Boleslav CZ

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