Kaufland Czech Republic has in recent years recorded increased customer interest in its own brands. This information was provided within a ČIANEWS survey by spokesman Michael Šperl who added that customers namely appreciated the price-quality ratio. The company has more than 80% of Czech products (85.1% according to the definition of the Ministry of Agriculture). The company still offers a high share of goods in special offers (around 50%).
Source: www.cianews.cz
