The students of art universities in Prague united and created a new digital gallery Vyšeart which was launched on 5th of May 2021 and will last until 31st of August 2021. Vyšeart connects 28 students of various art fields who created 14 pairs where 1 musician and 1 visual artist collaborate with each other. Each pair made one piece of art which consisted of musical aspects and visual art. The final artworks are displayed in the park of The National Cultural Monument Vyšehrad. Visitors of Vyšeart discover the artworks with their own smartphone and through QR codes which are installed in the park. The project is supported by The Borough of Prague 2, The National Cultural Monument Vyšehrad, HAMU, UMPRUM,Continue Reading

Mobile marketing — one of the most powerful marketing techniques … So what do you need to know to get started with mobile marketing? In today’s mobile-first world, brands are on the hook to provide great mobile experiences. But also start-ups and small businesses can connect with people through their personal devices. And hence, to stay current with peoples’ habits. You should know that you don’t have to develop your bespoke mobile app. If people own a mobile phone, they likely have and use a mobile wallet. To engage your customers, you can offer them your branded digital content for their mobile wallets such as Apple Wallet or Google Pay. This mobile wallet digital content is a digital substitute forContinue Reading

More and more people prefer spending using mobile wallets instead of cash or plastic. The desire for contactless payments is turning out to be a surging tide and all mobile wallets — with Apple Pay substantially ahead of the pack — are benefiting from this trend. You might think that mobile wallets are just about payments. But they can work for you as a new and powerful marketing and loyalty platform. Why? Mobile wallets allow you to show up on your customers’ lock screen with push notifications. So you can connect with people through their personal devices. Mobile wallets — Apple Wallet and Google Pay — are secure, organized folders that allow people to store, view, and manage their paymentContinue Reading

Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets. Think of mobile wallets as keys. They safely and securely provide access to almost anything online or in the real world. Mobile wallets offer convenience, security, and safety. Our mobile phones are with us constantly so it is just natural to store payment cards, loyalty cards, coupons, boarding passes, or event tickets there. By doing so, we can’t lose themContinue Reading

Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper. What was once a trend is now a way of life. The vast majority of people across the globe are using only their mobile phones to access the internet. And it is expected to continue growing in the years to come. People have been becoming “mobile-only” more and more. It is time for small businesses to ask themselves: How mobile-focused are my marketing activities and content?Continue Reading

Last week, Apple released its latest gadget. The company recently opened up its “Find My” network to third-party device makers. But that’s not stopping it from making its own item tracker. AirTag is a small €2-coin-sized disc that can be tracked by your Apple devices. This lets you add Apple’s “Find My” tracking feature to just about any item you own. This tiny — glossy white on one side and metal on the other — smart tracker is designed to help you find lost things. It can be attached to whatever you like to misplace such as keys or bags. You can also simply drop it in a backpack or your purse. The AirTag is also water and dust resistantContinue Reading