Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.
What was once a trend is now a way of life. The vast majority of people across the globe are using only their mobile phones to access the internet. And it is expected to continue growing in the years to come. People have been becoming “mobile-only” more and more. It is time for small businesses to ask themselves: How mobile-focused are my marketing activities and content?
Retailers and service providers still often use physical customer loyalty cards to identify people. But it requires people to remember to carry and present their paper or plastic cards at checkout. And there is nothing worse for your customer than realizing that he or she forgot the card while waiting in the checkout line.
Digitizing your loyalty program is a great way to differentiate yourself from others. Any start-up and small business can build and run a smart and simple loyalty program by integrating customer cards with mobile wallets in a very cost-efficient manner. Your branded digital customer card can live in the customer’s mobile wallet such as Apple Wallet and Google Pay. People will not need to download another loyalty app to join your customer program. You can easily share your digital customer cards with your customers in multiple ways such as text messages, emails, and QR codes. And people would just simply add them to their mobile wallets.
Use Push Notifications To Reconnect With Customers
Your digital customer cards for mobile wallets will become a new communication channel for your deals, promotions, and discounts with real-time updates and push notifications. You can use push notifications to re-engage your customers and incentivize them to return with messages delivered in a new and extremely effective way — straight on their lock screen. Push notifications allow you for the most direct customer communication at the right time or in the right place. Without emails or text messages.
Here are the six proven ways push notifications can help small businesses reconnect and engage with their customers again:
- Promotions, discounts, and special offers — get feet through your doors, or checkouts on your website, by offering your loyal customers promotions, discounts, and special offers via your digital customer cards in their mobile wallets to remind your customers that you are back in business;
- Personalized deals — while launching a new product or service, you can create a personalized campaign to tell a certain audience about it;
- Important notifications — as restrictions lift only slowly, you might want to make sure your customers know your operating hours or encourage them to use online services when your doors are closed;
- Collecting feedback — reaching out to your customers through the mobile phone is a great way that generates the best responses as people are always there;
- Replacing email newsletters — with inboxes overflowing and emails often going straight to the trash, any time when there is a new post on your blog, people can receive a push notification to keep them updated;
- Well-wishes and thank you’s — your customers are the heartbeat of your business, and they need to know you value and appreciate them … you will be surprised at how far sending a little thank-you or best-wishes message can take you;
- Cross-promoting — without having a generous budget, it is wise to approach neighbouring businesses about joining your promotional efforts and ask them to cross-promote with you.
About Ladislav Poledna
Ladislav is a part-time blogger who inspires readers to “Become Digital” by publishing materials about digital marketing in his Prague Monitor column and aptly named blog. He has 27+ years of experience in different sales roles within multiple industries. In the last 2 years, he has been leading the introduction of new commercial lithium-ion batteries to the EMEA region with the world’s leading producer of engines for outdoor power equipment. And recently, he also co-founded a B-to-B software service company that makes mobile marketing affordable and easy to use. Ladislav’s philanthropic contribution consists of a long-term relationship with a charity focused on funding dreams for people with muscular dystrophy.
Mobile phones are long becoming the main “screen” in peoples’ lives. Mobile marketing is no longer an innovation but a part of important decisions. Read articles on mobile marketing to get inspired on how to connect with people where they spend a lot of their time. Ladislav started Become Digital in May 2019 and since then he has added over 60 articles.
Born in Europe in 2019 and available worldwide, Digikupon provides businesses with self-service tools that make mobile marketing affordable and easy to use. Digikupon helps businesses attract, serve, and retain customers by creating digital experiences for customers through mobile phones with our mobile wallet, proximity, and incentive solutions. Digikupon also easily links to and integrates with a wide range of software solutions allowing to programmatically automate and simplify the creating, updating, and deleting of custom branded digital content for mobile wallets.