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Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers. Your own branded digital content for mobile wallets would become a new communication channel for you. It is interactive and allows for sending push notifications with your deals,Continue Reading

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“Who you are speaks so loudly, I can’t hear a word you’re saying.” Ralph Waldo Emerson This goes in the file of my all-time favorite quotes.  It is such a simple turn of phrase, but it delivers a knock-out punch of common-sense.  To go beyond the obvious of clothing, jewelry, haircut, body art, etc. Let me tell you a story. Many years ago, I was in charge of training new consultants how to interview people for very senior positions.  One of the things I would tell them is to get the person out-of-context in order to find out who they really are.  The easiest way to do this is to invite them to a meal in a restaurant.  This pulls themContinue Reading