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Mobile marketing is one of the most powerful marketing techniques. It allows businesses to connect with people through their personal devices. And hence, it has a larger outreach than many other forms of media. These are a few basic tips that will help you to produce the desired results and even beginners can employ them. Be There Having a mobile marketing strategy is about people – your customers. It is about staying current with peoples’ habits. It is about how we now live our lives and have all the information at our fingertips through our mobile phones. It is about how our lives have become centered around mobile phones that are playing the role of cameras, phones, web browsers andContinue Reading

Sticky

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With over 16 years history as the original source of Czech News in English, the Prague Monitor has amassed over 50,000 articles and syndicated links to credible news sources bringing you the latest on the Czech Republic and surrounding areas. With this history in mind, an update was long overdue. The update has been planned in stages with as much of the up-front planning leading to the first of the migration steps now being completed, the migration of the article content, setting of new layout as well as integration with our newsletter software etc. Next, we need to go through all the content and ensure all the meta data has been set to appropriately credit the various news sources, somethingContinue Reading

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The Prague Monitor is about to take another big step.It’s an exciting time here at the Monitor. We’ve been publishing the Monitor online for over six years now, and it’s time for yet another big step: the Prague Monitor Magazine ! The concept is simple: every two weeks, we’ll take an important issue that is defining the Czech Republic today, and we’ll look beyond the headlines. Our reporters will delve into the background and provide the context and analysis to draw a more complete picture. We’ll look at what has been, what is now and what the experts think the future might hold. You’ll come away with a better idea of the Czech Republic in 2009, and where it’s headed.Continue Reading

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The best way to gain an overview of the latest Czech news is to read the Monitor’s daily Breakfast Brief. Starting next Friday, we’re also launching a news round-up column that summarizes the biggest events of the week. So if you’ve been away for a couple of days or haven’t had time to follow daily news, you’ll be able to get quickly caught up on what’s happening in this country. Here’s this week’s summary, written by the Monitor’s Petra Pokorná: >> Prime Minister Mirek Topolánek’s cabinet lost a no-confidence vote on Tuesday as four coalition MPs voted with the opposition and gained the needed 101 votes out of 197 to topple the government. As sun, rain and snow took turnsContinue Reading

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I just sent this out to reader who get the Monitor each morning by email. (If you’re not getting it, you can sign up here). Dear reader To those who answered our recent reader survey, thanks! We’re continuing to make improvements from your suggestions. Clearer design marking MonitorPlus articles – Each day, all new MonitorPlus content is listed in the MonitorPlus box in our daily email and homepage, and on our MonitorPlus section page. MonitorPlus articles are marked with this icon: . Subscriber benefits – To thank MonitorPlus subscribers for their support, we’re introducing Subscriber Benefits. At least once a week we’ll hold a drawing to give away concert tickets, hotel stays, service vouchers, dinners at fine restaurants, and more.Continue Reading

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In our recent survey, some of you have expressed unhappiness over the quality of the English in ČTK articles republished on our site. You are not alone. We’re not thrilled about it either. We’re a small group, though, and spending hours rewriting articles from the Czech news agency every day would come at the expense of other editorial work. Instead, we believe we can make a better Monitor by using that time to broaden our coverage to provide the most complete overview of the latest Czech news as possible. For us, this means a carefully-selected, well-organised mix of links, original Monitor articles, translations from Czech sources and articles taken from ČTK. Basically, it comes down to a single choice: DoContinue Reading

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We closed the Monitor reader survey this past weekend and have been learning a lot as we go over the results. One reader wrote: “Be more open to your customers. I would recommend a special page where you can talk to the editors directly.” Great idea. The “special page” will be this blog, which we’re calling @praguemonitor. Like our reader suggested, this is a place for readers and Monitor staff to talk about the Monitor, ask questions, bounce ideas around, gripe (constructively) and give kudos (as deserved). By doing so, we hope to shed some light on how the Monitor is made every day and to pick up feedback on how we might make it better. Over the next fewContinue Reading