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Operating a food truck takes more than a great recipe. Yes, the menu of your food truck is an essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers. Start with determining who you want as a customer. White collars, blue collars, hipsters, families? Even though you want to serve everyone, it is important to narrow it down to start. And of course with creating your mobile-friendlyContinue Reading

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The Czech Republic has already ranked among the global leaders in the application of nanotechnologies in industry and in consumer goods for many years.  In addition, nanotechnologies are also well suited to the Czech foreign development cooperation (FDC) concept. Not only they can address specific environmental, medical, and technical issues at local level, but all the FDC priority states also need to support the adoption of new technologies to strengthen their local business sectors. A professional presentation of available Czech nanotechnologies that can help address problems in FDC priority states was created last year as part of a project supported by the Czech Development Agency.  “Our goal is to compare the existing state of bilateral development cooperation with the offersContinue Reading

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Apple Pay, Apple’s mobile payment service, is expanding to Israel and South Africa soon, after launching in Mexico in February. First introduced in 2014, Apple Pay is now available in over 50 countries and regions helping Apple users with transactions through NFC chips built into their mobile phones around the world. At that time, it seemed like a revolutionary idea that would take a while to catch on. Six years later, more than half the iPhone users out there are paying with their mobile phones. Apple Pay currently accounts for 10 percent of all global card transactions. And the Czechs have already spent billions of euros since the Apple Pay and Google Pay service was launched two years ago. MobileContinue Reading

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We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets. I believe this year is going to be even more mobile than last year. More and more people are going to use mobile wallets. And the actual mobile wallets such as Apple Wallet and Google Pay are equipped with some very useful features. So if your business is still using paper coupons … just stop it. You are missing out on huge opportunities. And you canContinue Reading

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Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers. Your own branded digital content for mobile wallets would become a new communication channel for you. It is interactive and allows for sending push notifications with your deals,Continue Reading

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A week ago, I wrote here about push notifications and why should you use them. Now, when your customers are at a certain place, you can get even more creative and send context-specific notifications to educate, entertain or drive them to your location. Push notifications were first introduced by Apple in 2009. Since then, they have become one of the most basic mobile app elements. The ability to deliver notifications that are instantly seen is the biggest benefit of mobile apps in general. Nowadays, we are always on our mobile phones and we check them up to 200 times per day. So mobile phones are the main screen in our lives. This is why mobile push notifications are an efficientContinue Reading

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What are push notifications? Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications. One Mobile Rules Them All Mobile push notifications are messages of mobile applications. They pop up as a banner on the lock screen ofContinue Reading

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The first chamber of commerce ever was established by merchants, traders, and craftsmen in Marseille, France in 1599. It provided them a forum to discuss and tackle common challenges. Throughout the centuries, this representation of common interests has become the foundation of chambers of commerce worldwide. Chambers today are as diverse in name as the business communities they represent. Every chamber is unique, with different benefits, resources, and opportunities. However, their common goal remains to support their member businesses. Chambers primarily depend on membership fees paid by businesses to join. They often have different membership packages to keep doors wide open for all types of businesses. In order to support the administrative work and planned activities, chambers can also receiveContinue Reading

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Thanks to a partnership between Apple and Healthvana, a software platform that delivers test results to patients, residents in Los Angeles can have their vaccination records stored digitally since the end of December. In the Apple Wallet or selected Android wallets. With about 10 million residents, Los Angeles County is the most populous county in the United States. All the vaccines are formally tracked in the government registries anyway. And people are given paper confirmations. This digital vaccination record was made in an attempt to ensure people are alerted by push notification to get their second dose. Because the approved Pfizer or Moderna vaccines require a two-shot dose. This digital record has also the added benefit of being very hardContinue Reading

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People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business? Mobile marketing will help you with increasing sales, generating more traffic, and boosting customer engagement. With a smart mobile marketing strategy, you will have a distinct edge over your competition and reap the benefits of increased sales and brand awareness. However, developing a mobile app would cost you a fortune. Easily more than a hundred thousandContinue Reading