Apple presented a preview of iOS 15 during an online keynote for Worldwide Developers Conference (WWDC), the company’s mid-year software show, earlier this month. Apple CEO Tim Cook said this next major version of the iPhone’s operating system will launch in the fall — likely in September. iOS 15 brings an enormous number of new features and improvements. Today, Apple Wallet is already incredibly powerful. It can be used to store credit and debit cards, rewards cards for stores, student IDs, airplane boarding passes, concert tickets, and more. It is essentially a digital replacement for a physical wallet, and compared to Google’s rival app — Google Pay — it is far ahead. And Apple continues to beef up its WalletContinue Reading

The European Commission is proposing a new regulation for a European digital identity that will be available to all EU citizens, as well as residents, and businesses. Digital wallets will be offered to people and businesses by the member states. The move comes days after the EU’s digital COVID-19 certificate program went live in the first seven countries (all EU countries will be in the program by July 1). The European Commission is composed of commissioners from all 27 EU countries. It helps to shape the EU’s overall strategy, proposes new EU laws and policies, monitors their implementation, and manages the EU budget. The new European digital identity wallets will be linked to peoples’ national digital identities. In this newContinue Reading

2020 has changed so much about the way we live and work including our shopping and payment preferences and habits. The e-commerce surge that has accompanied the pandemic has created a growing preference for mobile payments. The shift to mobile payments offering people a secure, fast and simple checkout process is only going to accelerate. Small businesses can reach customers on mobile phones that are glued to their hands all day long. Mobile wallets such as Apple Wallet and Google Pay are the center point for a richer customer experience. Mobile wallets allow small businesses to reimagine loyalty programs in a convenient digital format that native to peoples’ mobile phones. People, in general, would more likely to shop with aContinue Reading

The United States of America is the most generous country in the world over a long period of time according to the Charities Aid Foundation (CAF) World Giving Index. Unlike Czechia that is among the least charitable countries. Americans love helping out people in need. Donating money to charity seems much less common for Czechs. I believe it is not a lack of generosity. In an emergency situation, or when people are touched by a strong story, they do not hesitate to help. Immediately and generously. Although generosity often goes hand-in-hand with charity, Czechs are just very slowly getting used to contributing regularly to charity. While society is getting richer, still a lot of people consider themselves not having “enoughContinue Reading

The students of art universities in Prague united and created a new digital gallery Vyšeart which was launched on 5th of May 2021 and will last until 31st of August 2021. Vyšeart connects 28 students of various art fields who created 14 pairs where 1 musician and 1 visual artist collaborate with each other. Each pair made one piece of art which consisted of musical aspects and visual art. The final artworks are displayed in the park of The National Cultural Monument Vyšehrad. Visitors of Vyšeart discover the artworks with their own smartphone and through QR codes which are installed in the park. The project is supported by The Borough of Prague 2, The National Cultural Monument Vyšehrad, HAMU, UMPRUM,Continue Reading

Mobile marketing — one of the most powerful marketing techniques … So what do you need to know to get started with mobile marketing? In today’s mobile-first world, brands are on the hook to provide great mobile experiences. But also start-ups and small businesses can connect with people through their personal devices. And hence, to stay current with peoples’ habits. You should know that you don’t have to develop your bespoke mobile app. If people own a mobile phone, they likely have and use a mobile wallet. To engage your customers, you can offer them your branded digital content for their mobile wallets such as Apple Wallet or Google Pay. This mobile wallet digital content is a digital substitute forContinue Reading

More and more people prefer spending using mobile wallets instead of cash or plastic. The desire for contactless payments is turning out to be a surging tide and all mobile wallets — with Apple Pay substantially ahead of the pack — are benefiting from this trend. You might think that mobile wallets are just about payments. But they can work for you as a new and powerful marketing and loyalty platform. Why? Mobile wallets allow you to show up on your customers’ lock screen with push notifications. So you can connect with people through their personal devices. Mobile wallets — Apple Wallet and Google Pay — are secure, organized folders that allow people to store, view, and manage their paymentContinue Reading

Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets. Think of mobile wallets as keys. They safely and securely provide access to almost anything online or in the real world. Mobile wallets offer convenience, security, and safety. Our mobile phones are with us constantly so it is just natural to store payment cards, loyalty cards, coupons, boarding passes, or event tickets there. By doing so, we can’t lose themContinue Reading

Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper. What was once a trend is now a way of life. The vast majority of people across the globe are using only their mobile phones to access the internet. And it is expected to continue growing in the years to come. People have been becoming “mobile-only” more and more. It is time for small businesses to ask themselves: How mobile-focused are my marketing activities and content?Continue Reading