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Why Marketing Agencies Should Offer Mobile Wallet?

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Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets.

Think of mobile wallets as keys. They safely and securely provide access to almost anything online or in the real world. Mobile wallets offer convenience, security, and safety. Our mobile phones are with us constantly so it is just natural to store payment cards, loyalty cards, coupons, boarding passes, or event tickets there. By doing so, we can’t lose them or forget at home. Mobile wallets can unlock checkout pages, store points, or even literally student dorm rooms. They can start cars, and provide access to events, buses, planes, and loyalty rewards. This ability to use mobile phones to interact with the real world opens up endless opportunities for people and businesses.

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But mobile wallets can also be a fantastic way for start-ups and small businesses to market to their customers. You can help them to offer digital experiences via mobile wallets so businesses can bypass the expenses of printing on paper or plastic. And there is no need for a mobile app. You can help businesses to use the ideal balance between easy acquisition and ongoing engagement. Focusing on delivering something people want — digital coupons, various digital loyalty cards, and digital tickets.

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The real magic comes after digital content is saved to mobile wallets. It can be updated at any time — keeping information always relevant and up to date. It will become a new communication channel for businesses as they can send their customers push notifications with deals, promotions, and discounts, or exclusive content directly to their lock screens. People can also benefit from the contextual relevance of digital content in their mobile wallets. Digital loyalty cards, coupons, or tickets are offered on the lock screen of the mobile phone by the mobile wallet upon arriving at pre-defined places together with location-specific messages. Exactly when people need it.

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Businesses can build and run a smart and simple loyalty program with a branded digital content that lives in customers’ mobile wallets. And you can help them focusing your efforts on giving them exactly what they want: real results, instant updates, and easy distribution.

About Ladislav Poledna

Ladislav is a part-time blogger who inspires readers to “Become Digital” by publishing materials about digital marketing in his Prague Monitor column and aptly named blog. He has 27+ years of experience in different sales roles within multiple industries. In the last 2 years, he has been leading the introduction of new commercial lithium-ion batteries to the EMEA region with the world’s leading producer of engines for outdoor power equipment. And recently, he also co-founded a B-to-B software service company that makes mobile marketing affordable and easy to use. Ladislav’s philanthropic contribution consists of a long-term relationship with a charity focused on funding dreams for people with muscular dystrophy.


Mobile phones are long becoming the main “screen” in peoples’ lives. Mobile marketing is no longer an innovation but a part of important decisions. Read articles on mobile marketing to get inspired on how to connect with people where they spend a lot of their time. Ladislav started Become Digital in May 2019 and since then he has added over 60 articles.

About Digikupon

Born in Europe in 2019 and available worldwide, Digikupon provides businesses with self-service tools that make mobile marketing affordable and easy to use. Digikupon helps businesses attract, serve, and retain customers by creating digital experiences for customers through mobile phones with our mobile wallet, proximity, and incentive solutions. Digikupon also easily links to and integrates with a wide range of software solutions allowing to programmatically automate and simplify the creating, updating, and deleting of custom branded digital content for mobile wallets.

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