NFC chips have changed the way we interact with the world around us. They have also enabled contactless payments as well as mobile payment services such as Apple Pay and Google Pay. Some time ago, I wrote here about what can NFC do. Today, let’s look at some of the best uses for NFC that will impress your customers.
NFC stands for Near Field Communication. It is a set of standards that enable devices in close proximity — within a few centimeters of each other — to exchange information wirelessly. Mobile apps running on supported devices can use NFC scanning to read data from electronic tags attached to real-world objects. For example, people can scan an in-store sign to access digital coupons. These NFC tags are unpowered NFC chips — programmed with just about any sort of information — that draw power from a nearby mobile phone. They don’t need their own battery or source of power. At their most basic, NFC tags could be used as a more convenient replacement for QR codes.
But NFC can do much more. At your favorite restaurants and beer bars, you can bring your mobile phone near to an NFC sticker tag. And voila! It loads your mobile browser and directs you straight to a pre-defined website. You have the entire menu on your mobile phone, along with nutritional information and mouth-watering descriptions of the ingredients in your favorite dishes. Or your favorite beers, right?
When it comes to the potential uses of NFC tags, there are no limits. Event organizers can attract visitors using NFC passes instead of paper tickets. Destination operators can boost tourist navigation. When people arrive at a scenic spot and are not familiar with the story, they can tap an NFC tag to read an article or view a short video. And beyond talking footballs, NFC tags can be applied to other products and used for interaction with brand fans. Or for anti-fake or brand protection. These are just a few examples.
About Ladislav Poledna
Ladislav is a part-time blogger who inspires readers to “Become Digital” by publishing materials about digital marketing in his Prague Monitor column and aptly named blog. He has 27+ years of experience in different sales roles within multiple industries. In the last 2 years, he has been leading the introduction of new commercial lithium-ion batteries to the EMEA region with the world’s leading producer of engines for outdoor power equipment. And recently, he also co-founded a B-to-B software service company that makes mobile marketing affordable and easy to use. Ladislav’s philanthropic contribution consists of a long-term relationship with a charity focused on funding dreams for people with muscular dystrophy.
Mobile phones are long becoming the main “screen” in peoples’ lives. Mobile marketing is no longer an innovation but a part of important decisions. Read articles on mobile marketing to get inspired on how to connect with people where they spend a lot of their time. Ladislav started Become Digital in May 2019 and since then he has added over 75 articles.
Born in Europe in 2019 and available worldwide, Digikupon provides businesses with self-service tools that make mobile marketing affordable and easy to use. Digikupon helps businesses attract, serve, and retain customers by creating digital experiences for customers through mobile phones with our mobile wallet, proximity, and incentive solutions. Digikupon also easily links to and integrates with a wide range of software solutions allowing to programmatically automate and simplify the creating, updating, and deleting of custom branded digital content for mobile wallets.