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Home Credit looks to US launch

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Czech loans company Home Credit has announced a radical departure from its past business model, which previously focused on developing markets. Now it’s teamed up with telecoms giant Sprint with the intention of making a creditable impact on the US market. Home Credit will retain a 50.1 percent stake in the joint venture and management control of the venture. The main advantage for the Czech company is easy access to Sprint’s 57 million customers on the back of a well known and trusted brand.

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