The IBF would like to invite you to join us for the first in its five-part series, the “Lifecycle of Marketing”, with the first workshop focusing on “Budgeting and Strategy”. At this breakfast seminar, our talented and knowledgeable speakers, Professor Chris Shallow and small business owner, Jo Weaver, will outline how to draft a marketing plan that is right for your business, what can be expected as a result, and quite a lot more! We will choose which marketing tools are right for your business, and how to match those tools to your target audience.
ABOUT OUR SPEAKERS
CHRIS SHALLOW
Chris Shallow has worked in the field of marketing for some of the world’s largest and most successful companies, including Kores, PriceWaterhouseCoopers and ZOOM International. Since leaving his position as Marketing Director at ZOOM, Mr. Shallow has devoted his time towards research and teaching at many of the city’s private universities, such as Prague College, the University of New York in Prague, the University of Northern Virginia, Prague, Tiffin University, Prague, and most recently, Anglo-American University in Prague.
JO WEAVER
Jo Weaver has been the Managing Director of JWA Prague, a full-service marketing and PR agency, for the past 21 years. During this time she has headed up PR & Marketing campaigns for some of the biggest foreign investors into the CR as well as many foreign and local SMEs. She was nominated for the “Women of the Year” awards in the category of “marketing and communications” in 2005 and 2006. She was a judge for the ‘Women of the Year’ competition in 2007 and 2008 and now heads up the IBF’s Women in Business Group. She is a frequent speaker at seminars and conferences on business and public relations in Central Europe and serves on the Brand Council of Superbrands in the Czech Republic. She is also a partner in CSMA, a company that specialises in the promotion of young sports stars.
This introductory seminar, taking place on Thursday, 24th January at Hotel Jalta at 8:00am, will help to get your business primed and ready for a new level of marketing success in 2013!
If you have any questions, comments, or to RSVP, please contact [email protected] at your earliest convenience.
