The Pilulka Lékárny pharmacy project plans to have at least 30 pharmacies by the end of 2016. The project has currently 17 pharmacies. Women dominate among the shoppers in the Pilulka.cz e-shop (72%). In terms of age, buyers aged 25-34 years dominate (36%). Pilulka Lékárny’s board of directors chairman and general director Petr Kasa has stated in an interview for ČIANEWS that similarly to all other e-shops, clients prefer cash on delivery (30%), followed by online card payments (18%) and account transfers (16%). The remaining 12% is formed by cash payments, fast online money transfers and benefit programs.