Czech President Miloš Zeman is due to formally dissolve the lower house of Parliament on August 28, with an early general election likely to take place by the end of October. That gives political parties two months to reach their voters. Some of them are wasting no time and have already begun campaigning. “I think the successful party will focus on what people feel is the biggest problem right now which is unemployment,” says political marketing expert Anna Matušková of Prague’s Charles University.