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People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article is not about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I would rather demonstrate what helps you quench travelers’ curiosity in the digital age. I know the travel plans of all people are impacted right now. But we will continue fulfillingContinue Reading

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What is Google Pay, and how does it work? Google Pay is, in essence, Google’s own alternative to Apple Pay. Whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online. It also allows to send money to others. Mobile payments are becoming increasingly popular in Europe as well as globally. Many people can no longer imagine life without them as tapping your mobile phone or smartwatch is just much easier and faster than fishing out your plastic card. And contactless paymentsContinue Reading

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Operating a food truck takes more than a great recipe. Yes, the menu of your food truck is an essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers. Start with determining who you want as a customer. White collars, blue collars, hipsters, families? Even though you want to serve everyone, it is important to narrow it down to start. And of course with creating your mobile-friendlyContinue Reading

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Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work? They actually build loyalty in a similar way to old-fashioned paper stamp cards. Every time your customers make a qualifying purchase, pay a visit, or do any other predetermined action, they get a stamp. Once people collect a predefined number of stamps, they can trade them in for a reward. It is up to you to decideContinue Reading

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Okay, when you think of digital media, you probably think of something like a video on YouTube. Something that you can access any time you want and for free. But NFT, a relatively new technology, is being used to make pieces of digital media sellable. It is taking the art world by storm now and art lovers, basketball fans and collectors alike are freaking out about it. This week, I will try to explain the latest internet buzzword. NFT stands for “non-fungible token”. That means you can’t exchange it for another thing of equal value. Unlike a €10 bill that can be exchanged for two €5 bills. Or a gold bar that can be swapped for another gold bar ofContinue Reading

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The pandemic has rapidly accelerated digital transformation projects. It has also driven mass adoption of mobile payments. After a slow start in the US, the use of mobile wallets is rapidly catching up with cash payments. Mobile payments such as Apple Pay and Google Pay are also becoming increasingly popular in Europe as well as globally. Many Apple-fans, including myself, can no longer imagine life without Apple Pay. I hardly carry cash and I don’t usually go to places where they don’t accept contactless payments. Last year, Alphabet introduced a new version of Google Pay, its mobile payment service. It brought many advanced features and took the whole service to the next level. The older version is still fully operational,Continue Reading

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If you own a start-up or a small business, the pandemic is probably giving you a hard time maintaining customer engagement — understandably so. It is hard enough to survive with all the bans on social gatherings, and with social distancing and lockdowns. People are not walking around, seeing billboards, and going into brick & mortar stores. So how the heck can you keep driving loyalty and engage with people? We are seeing interesting shifts in behavior such as a steep increase in online streaming and mobile payments. People are also spending more time gaming, or listening to audiobooks. They are also spending more time — and money — online. Another big thing is the restriction on cookies started byContinue Reading

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Apple Pay, Apple’s mobile payment service, is expanding to Israel and South Africa soon, after launching in Mexico in February. First introduced in 2014, Apple Pay is now available in over 50 countries and regions helping Apple users with transactions through NFC chips built into their mobile phones around the world. At that time, it seemed like a revolutionary idea that would take a while to catch on. Six years later, more than half the iPhone users out there are paying with their mobile phones. Apple Pay currently accounts for 10 percent of all global card transactions. And the Czechs have already spent billions of euros since the Apple Pay and Google Pay service was launched two years ago. MobileContinue Reading

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We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets. I believe this year is going to be even more mobile than last year. More and more people are going to use mobile wallets. And the actual mobile wallets such as Apple Wallet and Google Pay are equipped with some very useful features. So if your business is still using paper coupons … just stop it. You are missing out on huge opportunities. And you canContinue Reading

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Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers. Your own branded digital content for mobile wallets would become a new communication channel for you. It is interactive and allows for sending push notifications with your deals,Continue Reading