People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article is not about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I would rather demonstrate what helps you quench travelers’ curiosity in the digital age.
I know the travel plans of all people are impacted right now. But we will continue fulfilling our wanderlust and resume travel as soon as it is possible again. Travelers are thorough readers and explorers. We read up about a place before we plan to visit. And we do everything on our mobile phones. Hotels, guesthouses, wellness centers, tour and destination operators, or VIP service providers should align their interaction with your customers with this digital reality.
Mobile payments proved increasingly popular during the pandemic, with usage expected to continue to grow in the coming years. Mobile payments like Apple Pay and Google Pay allow people to pay for goods and services online, and in stores by holding the mobile phone or smartwatch near a payment terminal. These mobile payment methods are not only easy to set up but are also convenient and increasingly widely accepted. And while it is too early to predict winners, Apple Pay leads in European as well as U.S. mobile payments despite the fact that the vast majority of mobile phones in use run Android.
Mobile Wallets – You Gateway to Digital Marketing
Mobile wallets are not just about payments. People can also add airline and bus boarding passes, event tickets, membership cards, loyalty cards, coupons, and much more to their Apple Wallet and Google Pay mobile wallets. That’s how mobile wallets could take your digital marketing to a new level. They enable for smooth delivery of your advertising and the easy issuing and redemption of digital coupons and loyalty points.
All you need to start is your own digital content in your customers’ mobile wallets. Destination and tour operators can introduce digital destination or visitor information cards. Hotels and guesthouses can engage guests with the most direct communication through digital stay and guest passes, or digital booking confirmations. And local businesses can use all kinds of digital membership cards to make people keep coming back. It is simple, cost-efficient, and fast to set up with the right partner.
As people basically live on mobile phones today, it is absolutely the channel you need to be on in order to interact with travelers. It is all about being in the right place at the right time. Going mobile will help you reach more customers and help your small business in the long run. Provide travelers with practical destination tips such as things to do, where to eat, what to explore, and what to avoid.
Attracting customers — visitors and travelers — can be one of the biggest challenges for small businesses in tourist destinations. Digital vouchers can help you to raise awareness. Everyone likes vouchers including myself. You can build and run a smart and simple loyalty program with digital vouchers that would live in travelers’ mobile wallets. They can be quickly shared with your customers in multiple ways such as text message, email, QR code. People can then simply add them to Apple Wallet and Google Pay without downloading another app. You can even create them in multiple languages to be shown in your customer’s device language. Digital vouchers are interactive and allow you for sending push notifications with your deals, promotions, and discounts, or exclusive content directly to the lock screen of your customers. You can update them at any time — keeping information always relevant and up to date.
Disney Parks in Apple Wallet
From this April, guests at Walt Disney World Resort can enjoy a convenient and contactless new option for entering the theme parks and more. The new Disney MagicMobile service is available on iPhone and Apple Watch now but coming soon to other devices. Guests can create a digital Disney MagicMobile pass through the My Disney Experience app and add it to the Apple Wallet. For added ease for families, people can also store multiple passes on a single mobile phone.
When entering the parks or using other available features, people can easily enter by simply hold a mobile phone or smartwatch near an access point. The My Disney Experience app also enables Disney Resort hotel guests to unlock their room door using our current digital room key feature. The service is offered in addition to — and as a digital replacement for — the MagicBand, the colorful, all-in-one bracelet.
About Ladislav Poledna
Ladislav is a part-time blogger who inspires readers to “Become Digital” by publishing materials about digital marketing in his Prague Monitor column and aptly named blog. He has 27+ years of experience in different sales roles within multiple industries. In the last 2 years, he has been leading the introduction of new commercial lithium-ion batteries to the EMEA region with the world’s leading producer of engines for outdoor power equipment. And recently, he also co-founded a B-to-B software service company that makes mobile marketing affordable and easy to use. Ladislav’s philanthropic contribution consists of a long-term relationship with a charity focused on funding dreams for people with muscular dystrophy.
Mobile phones are long becoming the main “screen” in peoples’ lives. Mobile marketing is no longer an innovation but a part of important decisions. Read articles on mobile marketing to get inspired on how to connect with people where they spend a lot of their time. Ladislav started Become Digital in May 2019 and since then he has added over 60 articles.
Born in Europe in 2019 and available worldwide, Digikupon provides businesses with self-service tools that make mobile marketing affordable and easy to use. Digikupon helps businesses attract, serve, and retain customers by creating digital experiences for customers through mobile phones with our mobile wallet, proximity, and incentive solutions. Digikupon also easily links to and integrates with a wide range of software solutions allowing to programmatically automate and simplify the creating, updating, and deleting of custom branded digital content for mobile wallets.