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From the baroque gems of bucolic farmlands in Kryštofovo Údolí (Christofsgrund in pre-WW2 German) climbing 600 meters towards the 70s Soviet-era sci-fi seduction of Ještěd hotel & TV tower, a rewarding hike across pine tree forests is a journey both in space and travel. The recent snow adds a magic touch to the natural park and a halo of vintage magic to the daring viaduct of the local railway, once the pride of the prosperous German-speaking community of Sudetenland. The only remaining memory, following the expulsion of the German-speaking Czechoslovak citizens, are the typical lozenges tiles decorations of delightful farmhouses and the names on the tombstones of the splendid 17th century wooden church of St Kryštof. We recommend a pleasantContinue Reading

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People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article is not about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I would rather demonstrate what helps you quench travelers’ curiosity in the digital age. I know the travel plans of all people are impacted right now. But we will continue fulfillingContinue Reading

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What is Google Pay, and how does it work? Google Pay is, in essence, Google’s own alternative to Apple Pay. Whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online. It also allows to send money to others. Mobile payments are becoming increasingly popular in Europe as well as globally. Many people can no longer imagine life without them as tapping your mobile phone or smartwatch is just much easier and faster than fishing out your plastic card. And contactless paymentsContinue Reading

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Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work? They actually build loyalty in a similar way to old-fashioned paper stamp cards. Every time your customers make a qualifying purchase, pay a visit, or do any other predetermined action, they get a stamp. Once people collect a predefined number of stamps, they can trade them in for a reward. It is up to you to decideContinue Reading

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Apple Pay, Apple’s mobile payment service, is expanding to Israel and South Africa soon, after launching in Mexico in February. First introduced in 2014, Apple Pay is now available in over 50 countries and regions helping Apple users with transactions through NFC chips built into their mobile phones around the world. At that time, it seemed like a revolutionary idea that would take a while to catch on. Six years later, more than half the iPhone users out there are paying with their mobile phones. Apple Pay currently accounts for 10 percent of all global card transactions. And the Czechs have already spent billions of euros since the Apple Pay and Google Pay service was launched two years ago. MobileContinue Reading

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We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets. I believe this year is going to be even more mobile than last year. More and more people are going to use mobile wallets. And the actual mobile wallets such as Apple Wallet and Google Pay are equipped with some very useful features. So if your business is still using paper coupons … just stop it. You are missing out on huge opportunities. And you canContinue Reading

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Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers. Your own branded digital content for mobile wallets would become a new communication channel for you. It is interactive and allows for sending push notifications with your deals,Continue Reading

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A week ago, I wrote here about push notifications and why should you use them. Now, when your customers are at a certain place, you can get even more creative and send context-specific notifications to educate, entertain or drive them to your location. Push notifications were first introduced by Apple in 2009. Since then, they have become one of the most basic mobile app elements. The ability to deliver notifications that are instantly seen is the biggest benefit of mobile apps in general. Nowadays, we are always on our mobile phones and we check them up to 200 times per day. So mobile phones are the main screen in our lives. This is why mobile push notifications are an efficientContinue Reading

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“Yesterday, I was clever and wanted to change the world.  Today, I am wiser and want to change myself.”  Rumi, Sufi poet Stop for a moment and think about Rumi’s words.  To me, he is talking about the maturation process of critical thinking.  It begins with a very broad horizon, and through self-reflection gets narrowed to the real core of wisdom.  Many of us would really, truly like to change the world, but for most of us, that scale is not realistic.  What is realistic?  What makes common-sense?  It all begins with the core—you.  We have known for many years that we become what we think about.  So, staying with this quote, where do you begin?  You begin with yourself. Continue Reading