Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work?
They actually build loyalty in a similar way to old-fashioned paper stamp cards. Every time your customers make a qualifying purchase, pay a visit, or do any other predetermined action, they get a stamp. Once people collect a predefined number of stamps, they can trade them in for a reward. It is up to you to decide how many purchases people need to make, as well as what the reward is. Customer loyalty is based on familiarity, value, and trust. Your loyalty program should intensify those feelings. It should be digital and integrated with peoples’ mobile wallets so customers don’t have to download an eighth loyalty app to their mobile phone.
Digital stamp cards are a secret weapon for any little coffee shop, sweet shop, or local restaurant, and sandwich store. If you drive around with your food truck or run a retail store in the neighborhood, can make the mobile wallet a win for you and your customers.
As soon as people register for your loyalty program by entering a few basic data, they would simply download their new digital stamp card directly to their mobile wallet. No paper. No hassle. It is a win-win arrangement. You can work with this data and show up on your customers’ lock screen with tailored deals and promotions, or exclusive content.
People don’t need to carry a paper card. They don’t even need to remember about their loyalty card. It is always on hand, living in their mobile wallet. The mobile wallet offers the right digital stamp card on the lock screen of customers’ mobile phones upon arriving at predefined places together with location-specific messages. People can just tap and scan for flashing a new digital stamp or to redeem their reward.
As a scanning tool, you can use any computer with a camera, mobile phone, or tablet. You would scan the QR code on a digital stamp card that your customer is presenting you on his or her mobile phone screen for flashing a new digital stamp or redeeming a reward. That’s it. Just like putting a stamp onto a paper card.
Your digital stamp cards can help you to keep a constant meaningful dialogue with customers. They will become a new communication channel to your customers. You can use push notifications to re-engage your customers with messages delivered in a new and extremely effective way — straight on their lock screen — at the right time or in the right place.
About Ladislav Poledna
Ladislav is a part-time blogger who inspires readers to “Become Digital” by publishing materials about digital marketing in his Prague Monitor column and aptly named blog. He has 27+ years of experience in different sales roles within multiple industries. In the last 2 years, he has been leading the introduction of new commercial lithium-ion batteries to the EMEA region with the world’s leading producer of engines for outdoor power equipment. And recently, he also co-founded a B-to-B software service company that makes mobile marketing affordable and easy to use. Ladislav’s philanthropic contribution consists of a long-term relationship with a charity focused on funding dreams for people with muscular dystrophy.
Mobile phones are long becoming the main “screen” in peoples’ lives. Mobile marketing is no longer an innovation but a part of important decisions. Read articles on mobile marketing to get inspired on how to connect with people where they spend a lot of their time. Ladislav started Become Digital in May 2019 and since then he has added over 60 articles.
Born in Europe in 2019 and available worldwide, Digikupon provides businesses with self-service tools that make mobile marketing affordable and easy to use. Digikupon helps businesses attract, serve, and retain customers by creating digital experiences for customers through mobile phones with our mobile wallet, proximity, and incentive solutions. Digikupon also easily links to and integrates with a wide range of software solutions allowing to programmatically automate and simplify the creating, updating, and deleting of custom branded digital content for mobile wallets.