In early September 2014, the third edition of the successful food event Prague Burgerfest will return with a bigger location, new attractions and activities and even more burger vendors.
Following the unprecedented success of last year’s festival which attracted over 30,000 visitors and saw 23,000 burgers sold over the two day event the organisers, popular local burger pub Bejzment, have decided to expand the festival’s reach and appeal.
“Prague Burgerfest 2013 was a bit of a learning curve for us,” said Bejzment’s owner Zdeněk Střižek. “The event was so popular that we are introducing many new aspects. We are going beyond just burgers this year with new barbecue food and other American style snacks and drinks available. We also have a whole host of new, high-profile sponsors that will make the event even more exciting.”
A major new sponsor is Hellman’s, the company behind some of the world’s most popular sauces and condiments, who will introduce a new festival feature – the Hellman’s Live Cooking Show, which will see a few select, talented chefs take to the stage and cook up their recipes in front of a live audience.
Other new partners include Harley-Davidson, who are bringing along a number of their classic, iconic motorcycles, Prague’s American football team Black Panthers, Pepsi Cola and the 1st Veteran US Car Club, who will be showcasing vintage American car. As with last year, Prague TV is happy to be the festival’s exclusive English speaking media partner.
The festival’s new, bigger location in the arty neighbourhood of Holešovice will allow even more people to attend than last year.
“Due to our new attractions – which include an Amateur’s Section where non-professional chefs compete against established restaurants and a live music stage – we’re expecting approximately 40,000 attendants this year,” explains Zdeněk.
Around 25 restaurants will be taking part in the 2014 festival each vying for the title of Best Burger of the Festival, which will be decided by an experienced panel of judges. Bejzment, who won the title last year, will be stepping down from the competition to allow other restaurants a chance to win.
With special competitions through which attendants can win prizes such as entrance to the festival’s VIP area and gift packages from sponsors, Prague Burgerfest 2014 is sure to be the best burger festival Prague has seen to date.
An event brochure with details of participating restaurants and other festival details will be available to collect from Bejzment within the next few weeks. If you own a burger restaurant and are interested in taking part in this year’s festival, contact Zdeněk Střižek at [email protected].
