After 200 years of being largely a local Czech brand, the producers of Becherovka aim to drastically increase its market. The iconic Czech drink will soon be competing on the Chinese market as a “luxury” alcohol brand.
After 200 years of being largely a local Czech brand, the producers of Becherovka aim to drastically increase its market. The iconic Czech drink will soon be competing on the Chinese market as a “luxury” alcohol brand.
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