In a globalized world, only strong national brands can successfully compete with their global peers. Kofola, the cola drink which was invented in the former Czechoslovakia in the 1960s, represents a Czech brand that has been successfully reborn.
In a globalized world, only strong national brands can successfully compete with their global peers. Kofola, the cola drink which was invented in the former Czechoslovakia in the 1960s, represents a Czech brand that has been successfully reborn.
most viewed
© 2023 The Prague Monitor
