Prague, July 3 (CTK) – Czechs prefer watching films at home to going to cinema, according to a poll the TNS AISA agency has conducted for Czech Television (CT), which showed that almost a half of Czechs go to cinema less often than once a year or not at all.
Only 15 percent of Czechs go to cinema once a month at least, while almost 25 percent watch films on TV every day, the poll showed.
In spite of this, the number of cinema visitors in the first quarter of the year was the record highest in the past 15 years, according to the data released by Czech Union of Film Distributors (UFD).
Six percent of Czechs visit cinema twice a month at least, and 9 percent once a month, the poll showed.
Twenty-two percent watch films on TV at home every day, while some 30 percent do so two to three times a week and 22 percent once a week.
Nine in ten Czechs watch TV at home, and over one third of people use the Internet.
The cinema goers are more often men, young people from 18 to 29, university graduates and inhabitants of big towns.
The watching of TV at home is preferred by women, people with lower education and those who are not economically active, mainly pensioners, the poll showed.
Nevertheless, the UFD data in April showed that the Czech cinemas’ revenues reached 509 million crowns in the first quarter of the year, a 13-percent increase against the first quarter of 2015.
The number of cinema visitors also rose by 13 percent, to 3.9 million. In this respect, this was the best first quarter of the year since 2000.
The most successful film in the first three months of 2016, in terms of the number of visitors, was Lida Baarova, Filip Renc’s Czech biographic film about a 20th-century film star.
A total of 12.9 million people visited Czech cinemas last year, spending almost 1.67 billion crowns.