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Interest in language courses rises in ČR

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Prague, Jan 25 (CTK) – Interest in language courses increased by 5 percent in the Czech Republic in 2015 compared with 2014, while the biggest demand is for English that constitutes 70 percent of the business, according to the Association of Language Schools (AJSA), Lenka Rudisova has told CTK.
Rudisova, from the Lesensky.cz agency, said English is followed by German and Russian, the rest are French, Spanish and the Nordic and Oriental languages.
Personnel officers and technically-orientated firms confirm a greater emphasis being placed on language knowledge.
“The upward trend in the demand for language courses started in the past three years,” AJSA chairman Vitezslav Bican said.
He said besides everyday English, legal and court terminology, business correspondence and presentation in a foreign language are sought.
Bican said firms often want limited one-off projects, not indefinite long-term cooperation.
Mobile applications and independent online language products where the students do not have to go to classes, combined language and soft-skills education and “crowdsourcing products” are also poplar.
Bican said the need to speak foreign languages is prompted by globalisation, the open markets as well as the increasing number of investors in the Czech Republic.
The knowledge of at least one foreign language markedly raises the chances on the labour market, Bican said.

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